A profitable and enduring business must rest on sound commercial and legal foundations. Phase I focuses on five key, overlapping areas to set a solid foundation. It is grounded in the lean start-up methodology, which prioritises continuous testing, learning, and refinement over traditional intuition-based business approaches.

I recently watched AppleTV+ WeCrashed, a series about the rise and fall of WeWork, featuring Jared Leto and Anne Hathaway. It was not only entertaining but also a powerful reminder of a harsh truth about entrepreneurship: a business can grow fast on vision and charisma, but without proper governance and a solid legal framework, it is likely to crash.